In society today there is much talk about logos, mottos and slogans. A recent definition from the internet describes a logo as a graphic design that’s used by an organisation and a motto is a saying. For example the yellow McDonalds M would be their logo while I’m lovin’ it would be their motto. Right from the beginning of the foundations of the Company of the Daughters of Charity there was a traditional seal. This “is still visible on fragments of sealing wax attached to letters dating from 1643, in harmony with Louise de Marillac’s love of Jesus crucified.” (C. p15).
The original seal of the Company
The logo of the Daughters of Charity provides a visual expression of who we are. However Saint Vincent de Paul reminded the Sisters many times that the sisters would be known, not by the clothes they wear but by their witness and their love for one another as he said they were Daughters of God. The logo bears the image of the crucifix which aligns itself to the motto “the charity of Jesus crucified urges us.”
The logo of the Daughters of Charity is an international symbol.
This logo reminds the Daughters of Charity that the charity of Jesus Christ crucified animates her heart, setting it on fire and urges her to hasten to the relief of every type of human misery.
Very different to what McDonalds calls us to do….